About

About Us

Selfcare on Sundays isn’t just a brand, it’s a ritual.

It started with a simple idea: slowing down, resetting, and romanticizing the little moments we usually rush through. In a world that’s always on, we wanted to create a space that feels soft, intentional, and actually yours.

Selfcare on Sundays was founded by Amanda James, a retail manager and creator who understands what it feels like to constantly be “on,” always chasing the next thing, and forgetting to pause. What began as a personal reset turned into something more: a reminder that taking care of yourself isn’t a luxury, it’s a necessity.

Amanda built this brand for anyone who is learning to pour back into themselves, the ones building routines that feel good, not forced. The ones who light the candle, put their phone on do not disturb, and choose themselves for once.

Every product is curated to be part of your reset, whether it’s your skincare routine, your everything shower, or those quiet moments at the end of a long week.

Confidence in the way you look and feel isn’t about perfection.
It’s about showing up for yourself, consistently and unapologetically.

Because self-care isn’t something you earn, it’s something you deserve.

Welcome to your new Sunday ritual.

— Amanda James
Founder, Selfcare on Sundays